I have over 18 years of experience in branding, environmental design, print, and web. I’m interested in the people behind a company and brand. Through their ideas and desires I enjoy finding ways to develop a true brand expression. In doing so, I create meaningful concepts for things as seemingly simple as a typeface, logo, and color to the complexities of packaging, wayfinding, and environments. There’s always a story behind what I design.
I love the challenge of creating in a variety of media, spaces, and experiences. The task of finding ways for a range of creative environments to compliment and enrich each other excites me. My passion lies in generating thoughtful design solutions and discovering what new connections, structures, strategies, and experiences come to life.